Go to content
Go to the home page - Statistics Finland
Topics
Culture, media and time useDigitalisation

Mass media market returned to the pre-pandemic level in 2021

release | Mass media statistics 2021

The value of the mass media market was about EUR 3.8 billion in 2021. Compared to the year before, the value of the market grew by 4.9 per cent or EUR 178 million. The data are based on the calculations of Statistics Finland's mass media and cultural statistics.

Mass media market 2019–2021, EUR million (in current prices)

Key selections

  • The value of the mass media market was about EUR 3.8 billion in 2021.
  • The value of the mass media market returned to the pre-Covid level.
  • The publishing industry as a whole (incl. newspapers, magazines, books, also electronic publications) grew from the previous year but did not reach the pre-pandemic level.
  • Television, radio, online advertising and influencer marketing increased from the year before.
  • The audio recording sales, which continued to be lively, were the bright spot of the recording market (incl. audio recordings, video recordings, cinemas).

Database tables

Pick the data you need into tables, view the data as graphs, or download the data for your use.

Updated database tables
12a8
Classifications used:
  • Mass media
Period:
annual
Statistics:
Updated:

Future releases

Background information

Documentation
Referencing instructions

Statistical experts

Inquiries primarily
Service email
joukkoviestimet.tilastokeskus@stat.fi
Kaisa Saarenmaa
Senior Statistician
029 551 3517
Head of Department in charge