3. Travel reservations

3.1. Accommodation and tickets for leisure trips are mainly booked online

The Internet has already years ago established its position in making reservations for accommodation and means of travel for leisure trips. Of those who booked their ticket or accommodation in advance, the majority had made the reservation online in 2016.

For leisure trips with paid accommodation in Finland, 68 per cent of the accommodation was reserved through the Internet. Ninety-seven per cent of domestic flights and 90 per cent of train journeys were reserved online.

Eighty-five per cent reserved their accommodation for leisure trips abroad on the Internet. Ninety-three per cent of persons that flew on leisure trips abroad booked their tickets online. For boat trips, the corresponding figure was 76 per cent.

Of cruises with overnight stay on board, 75 per cent were reserved on the Internet.

3.2. Nearly one-third of leisure trips package tours

Even though independent travel has become considerably easier in the age of the Internet, package tours have not become history. Of leisure trips abroad including at least one overnight stay in the destination country, 29 per cent were package tours. In 2016, altogether 1.7 million package tours were made abroad, which is slightly lower than one year earlier.

In 2016, the most popular package tour destinations were Greece, the Canary Islands and Turkey. Of trips made to Greece, 78 per cent were package tours and of trips made to Turkey, 74 per cent. People also favour package tours when travelling to the Canary Islands as 74 per cent of the trips there are package tours. Only 18 per cent of the trips to Continental Spain or the Balearic Islands were package tours.

Of the 1.5 million leisure trips to Estonia, which included at least one overnight stay in the destination country, 40 per cent were package tours.

The popularity of package tours is clearly comparable with the age of the traveller. Of trips made by those aged 25 to 44 including overnight stays in the country of destination, 19 per cent were package tours, for those aged 45 to 64, altogether 34 per cent were package tours, and for those aged 65 to 84, a total of 45 per cent were package tours.

Package tours are not as popular in domestic travel as they are when travelling abroad. Of the 6.4 million domestic trips including paid accommodation, only three per cent were package tours. Twelve per cent trips made to Uusimaa and Lapland were package tours. Seven per cent of trips made to Pirkanmaa were package tours.

The price of a package tour includes at least the travel and accommodation. The package may also include meals, admission tickets, excursions, programme services, treatments, etc.


Source: Finnish Travel, Statistics Finland

Inquiries: Taru Tamminen 029 551 2243, Teemu Okkonen 029 551 2634, liikenne.matkailu@stat.fi

Director in charge: Mari Ylä-Jarkko


Updated 29.3.2017

Referencing instructions:

Official Statistics of Finland (OSF): Finnish Travel [e-publication].
ISSN=1798-9027. 2016, 3. Travel reservations . Helsinki: Statistics Finland [referred: 17.2.2019].
Access method: http://www.stat.fi/til/smat/2016/smat_2016_2017-03-29_kat_003_en.html