Published: 24 November 2017

Slight growth on the mass media market

The mass media market grew slightly in 2016. The value of the mass media market amounted to around EUR 3.8 billion. Compared to the year before, the value of the market grew by 1.2 per cent or good EUR 40 million.

Mass media market 2015 - 2016, EUR million

  2015 2016 2016 Change
EUR mill. EUR mill. % 2015-16, %
Daily newspapers (7-4 times a week) 1) 830 807 21,2 -2,8
Other newspapers 1) 132 135 3,6 2,3
Free-distribution papers 1) 71 68 1,8 -5,1
Magazines and periodicals 1) 505 490 12,9 -3,0
Books 1) 570 604 15,9 6,0
Publishing, total 2 108 2 104 55,3 -0,2
Television 2) 1 073 1 097 28,8 2,2
Radio 63 64 1,7 2,8
Internet advertising 286 324 8,5 13,4
Electronic media, total 1 422 1 486 39,1 4,5
Audio recordings 1) 58 59 1,6 1,6
Videos 78 59 1,6 -24,4
Cinemas 94 96 2,5 1,9
Recorded media, total 231 214 5,6 -7,1
All total 3 760 3 804 100,0 1,2
1) Digital sales included.
2) Also includes Yle public service radio.

The mass media market contracted during 2012 to 2015.

In 2016, the result rose or fell moderately in most industries within the mass media from the year before. Growth was strongest in online advertising (+13%) and book sales (+6%). The biggest drop was seen in selling and renting of video recordings (-24%) and in free city papers (-5%).

A longer term examination reveals a transition in the mass media market, where the value of electronic media has increased and the value of publishing has decreased. The value of the recorded media market, which is clearly smaller than publishing and electronic media, has also contracted over the past decade, even though the ticket and advertising sales of cinemas have grown.

Measured by volume, publishing is still clearly the largest sector in Finnish media market.

Shares of different sectors in the volume of the mass media market in 1997 to 2016 (%)

Shares of different sectors in the volume of the mass media market in 1997 to 2016 (%)

The calculations presented here describe the mass media market at end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. The figures cover domestic production and imports but not exports. There is some overlap between Internet advertising and other media groups.


Source: Mass media and cultural statistics. Statistics Finland

Inquiries: Kaisa Saarenmaa 029 551 3517, joukkoviestimet.tilastokeskus@stat.fi

Director in charge: Jari Tarkoma

Publication in pdf-format (227.2 kB)

Tables

Tables in databases

Appendix tables


Updated 24.11.2017

Referencing instructions:

Official Statistics of Finland (OSF): Mass media statistics [e-publication].
ISSN=2323-6345. 2016. Helsinki: Statistics Finland [referred: 15.12.2017].
Access method: http://www.stat.fi/til/jvie/2016/jvie_2016_2017-11-24_tie_001_en.html

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