Published: 10 December 2010
The media market contracted by five per cent in 2009. The drop remained somewhat smaller than estimated in Statistics Finland's preliminary data (of 17 June 2010). Nevertheless, this represents the biggest annual drop in post-war time. For example, during the recession in the early 1990s annual changes ranged around -3 to -4 per cent.
The fall particularly concerned printed media (-8%) and recorded media (-6%). Electronic mass media remained on level with the previous year. The turnover from Internet media contents grew by as much as five per cent.
Changes in mass media markets 2008 - 2009 (%)
The value of the Finnish mass media market was in 2009 around EUR 4.2 billion, which is EUR 240 million less than in 2008. The majority of this sum, EUR 225 million, disappeared from printed media, or in other words, publishing of magazines, books and directories.
For the first time in decades, the share of advertising revenue from daily newspapers dropped under 50 per cent. The share of revenue from advertising fell considerably for magazines as well.
The share of printed mass media in the value of the mass media market contracted by 1.5 percentage points to 65 per cent. The relative share of electronic mass media in the mass media market correspondingly grew to 28 per cent.
Mass media market in Finland 2008 - 2009
|EUR million||EUR million||%|
|Daily newspapers (7-4 times a week)||1 056||946||23|
|Other newspapers (3-1 times a week)||135||131||3|
|Magazines and periodicals||760||700||17|
|Directories & direct mail||340||304||7|
|Printed media, total||2 956||2 731||65|
|Electronic media, total||1 159||1 163||28|
|Recorded media, total||309||290||7|
|All total||4 424||4 184||100|
includes the sales of multimedia recordings
(CD-ROMs, etc.) by members of the Finnish Book
2) Also includes YLE public service radio.
The calculations presented here describe the mass media market at the end user level: for example, the figure on the newspaper market is comprised of retail priced subscription and single copy sales of newspapers, and their revenue from advertising. Overlaps have been eliminated. The figures cover domestic production and imports but not exports.
Source: Mass media and cultural statistics. Statistics Finland
Inquiries: Tuomo Sauri +358 9 1734 3449, email@example.com
Director in charge: Riitta Harala
Tables in databases
Last updated 10.12.2010