Statistics Finland's graphic identity and logos

The basic elements of Statistics Finland's graphic identity are

the visual symbol, which can be produced in four colours or in black and white
the logo, that is, the precisely defined graphic written form of Statistics Finland's name
the organisation identifier, which is made up of the visual symbol and the logo
the identifying colours, which include four primary colours and four binary colours with their densities
the basic typography, which includes the fonts Frutiger Next and Berling.

Statistics Finland's visual communication is regulated by the graphic guidelines. The visual symbol, the logo and the organisation identifier are used in Statistics Finland's products and services according to the graphic guidelines. Permission must always be obtained for the use of the organisation identifier in external contexts.

The organisation identifier may be monolingual, bilingual or trilingual. In domestic materials the organisation identifier appears mostly in the bilingual version (Finnish-Swedish). In general the organisation identifier is used as the four-colour version or the black and white version on a white background. The use of coloured backgrounds must be negotiated with the Graphic Designer.

Practical advice on using Statistics Finland's organisation identifier: Graphic Designer Irene Koumolou, firstname.lastname@stat.fi.

Last updated 2.6.2010

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